First of all, the development and design of the trademark. Once again in this case, our starting point was an analysis of the production territory and its history that culminated in the design of a distinctive product “logo”.
The country church of Saints Gervasio and Protasio in Nimis has a fragment of an ancient relief in sandstone and limestone carved with two different circular forms, perhaps worn by passing feet: one comprises six concentric circles and the other is a kind of wheel with six spokes. The former recalls the design of megalithic petroglyphs with spirals or concentric centres, while the latter resembles the six-spoke wheel of the cliff graffiti in the Austrian Alps: both may be representations of the Sun Wheel.
The wheel was a symbol frequently used by the Celts and, in Gallic-Roman sculptures, was often depicted together with Jupiter, which suggests that it was also a symbol of the Sun - that in Celtic as in all ancient Indo-European languages took the female gender (mother sun?).
The sun was interpreted by the Celts as one of the fundamental elements in the Universe that characterised everything that is fine, amiable and splendid. Yet the wheel also represents the world, changing and changing again, returning, the sequence of the seasons, of day following night, of fecundity and plenty.
This archaic symbol immediately seemed to be ideally effective in defining the communicative allure of Ramandolo and regaining, in graphic terms, the impact of its ancient and strong character.
We therefore designed a figure with concentric circles in the precious colour of the Sun, the yellow of awareness, light, and gold - the perfect metal -, of Ramandolo and its intense blonde colour of baked bread and ripe wheat - as used in the decorative helmets of Celtic heroes and gods.
The logo was composed with forms inspired by those designed in 1532 by Claude Garamond, the famous Parisian engraver and inventor of typographical characters, appointed by Francis I as the “King's the engraver of characters”, the originals of which are today held in the collection of the Imprimerie Nationale in Paris.
The decision was taken after in-depth discussions and proposals since the impact and formal elegance of this sophisticated logo imbues and dominates space - and can also be reproduced without affecting fascination in the various formats required by applications and use of the trademark.
The trademark has a four-sided, regular rhomboid perimeter, an archetype that suggests the stable, solid and female features of the earth (square) together with the dynamic and penetrating expression of virile forces of fecundation (rhombus). The colours - blue and gold - are once again female and male values - virginal blue encountering the ripe fruit of the earth, the golden yellow of Ramandolo.

Characterising the external appearance of Ramandolo and making it immediately recognisable to consumers, in this case, had several purposes: renew product perception through an image in keeping with project strategies; stimulate and sustain over time the process of consumer recall and loyalty; clearly define the unique character of the product and the strong link with the territory expressed by the name of the wine and the place; improve defences against counterfeits and abuse.

(by Sirio Tommasoli - Ragioni e origini del marchio Ramandolo)